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12th Oct 2005 - A blaggers guide to…

Every come across a book or website and think, "where have you been all my life". My latest: Value Based Management.

Confused about what the exactly the 6 sigmas in Six Sigma are? A bit rusty on Aaker's Brand Personality Dimensions Framework? Always wanted to bang on about Blue Ocean Strategy, but not sure if you've got your facts straight?

Well worry no more, because Value Based Management has the low down on 300 common (and cleary, as I haven't heard of most, uncommon) management theories.

Look clever in front of others. Reassure the client that you're not just some fluffy creative type. Have something to lob into meetings when you're bored. And maybe find some genuinely useful tools.

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