For various reasons, I've found the following inspiring, challenging, thought provoking or just generally helpful in my work.

The seven basic plots: why we tell stories - Christopher Booker
Digital Aboriginal - Mikela Tarlow
The art of looking sideways - Alan Fletcher
The writer's journey - Christopher Vogler
Eating the big fish - Adam Morgan
The triumph of narrative - Robert Fulford
The Mental world of brands - Giep Franzen
Searching for Memory - Daniel Schacter
Crossing the chasm - Geoffrey Moore
Awakening the heroes within - Carol Pearson
The tipping point - Malcolm Gladwell
Descartes' Error - Antonio Damasio
No logo - Naomi Klein
The emotional brain - Joseph ledoux
Testing to destruction - Alan Hedges (download here)

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