Top line. 16 years working with brands and advertising in its broadest sense, mostly as an account planner, with a brief foray into brand consultancy.

88-96: Lowe Howard-Spink
Cut my planning teeth on Vauxhall. Took Stella onto TV. Used Ryan Giggs to sell Reebok football boots. And won IPA Ad Effectiveness awards for both. Also did a bit of Coca Cola, KP Snacks and Zanussi for good measure.

96-97: KHBB / K-Advertising
Head of Planning. Worked on Carslberg mainly, along with some C&G Building Society, Puma and GM credit card, before getting rolled into the parent company...

97-99: Saatchi & Saatchi
More Carlsberg. Relaunched Carlsberg Export. Took Xfm into the (more or less) mainstream. And did my bit for the environment with the Energy Saving Trust.

99-00: Icon Business Consulting
A new venture. Launching a UK brand consultancy for a big German company (now part of WPP). Helped develop the theory of Low Involvement Processing (which has gone on to be something of a cause celebre in the world of advertising). Did the groundwork for Brand Archetyping.

00-06: Mustoes
Planning Director. Worked on most things. Fully developed Brand Archtyping. And a lot of other thinking about what it means to be a comms agency in the 21st Century, the directed agency strategy.

06-Current:Quiet Storm
Strategy Director. Pastures new and new challenges for me. What does it mean to 'do' planning in a creatively-led ad agency and production company, that has been very succesful without it? The only way is up!!!

And why advertising? Geoff Howard-Spink, founder of Lowes is my Godfather (and my Dad's cousin), so advertising seemed a logical place to plough my trade.

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